Introducing Choccybel – a bold new collaboration between Babybel and Monty Bojangles.

As part of the rising “chocuterie” movement, Choccybel reimagines the iconic Babybel snack with a chocolatey truffle exterior, wrapped around a smooth, creamy cheese centre. Sweet meets savoury in a way that’s designed to surprise, intrigue… and spark conversation.

Developed over 18 months by flavour specialists and dedicated ‘peel engineers’, every detail has been refined to balance texture, taste and that unmistakable reveal.

This limited-edition launch taps into the growing appetite for experimental eating – where curiosity leads and expectations are left at the door.

Early reactions? “Confusing… but in a good way.” 👀

From dessert boards to cheeseboards (or both), Choccybel is designed not just to be eaten… but to be questioned.

Available nationwide from 1st April – for those curious enough to give it a peel.